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From Ticino to the South of France, from Dutch greenhouses to Austrian mountain valleys.
As co-founder of CBDÍA, Johannes Max Harms takes care of what matters behind the scenes – and what matters most: strong products, transparent communication, and value-added content. As editor-in-chief, he ensures that everything published at CBDÍA is well-founded. When he's not tinkering with new products or taking wholesale to the next level, he writes the content that defines CBDÍA.
Whether in the Alps or the Mediterranean, Johannes knows Europe's hemp scene like no other. Whether in Switzerland, Italy, Austria, France, or the Netherlands: seeing fields, talking to producers, listening, learning, and thinking ahead. Johannes was never just a visitor, but always in the thick of it. A strong network of hemp plantations that he has now linked across Europe is the foundation for many of his projects.
Nestled between rolling hills and a Mediterranean climate lies a region that holds special significance for Johannes: Northern Italy. Some places have a greater impact than others. When Johannes speaks of Northern Italy, he means more than just good weather and beautiful landscapes. For CBDÍA, the region is a true focal point: This is where the genetics that give rise to the Sun Light X and Selected Collection strains grow.
South of the Alps, Johannes found more than just good growing conditions – he found all the prerequisites for developing the best genetics in the industry. Namely, the CBDÍAxCALI collection, which continues to shape the German-speaking world today. Flower strains with striking appearances, expressive terpene profiles, and a signature that is unmistakably CBDÍA.
What he begins in cultivation, he continues in the laboratory: For years, he has complemented his specialization in terpene production in photoperiod genetics with his active role in an independent sensory panel. To this day, he tests various terpene profiles under standardized conditions and certifies their sensory quality. This combination of analytical expertise and practical intuition makes him a key figure in the field of modern cannabis sensory analysis.
